Tuesday, April 29, 2014

How does Napoleon in Animal Farm use propaganda, education, threats, and the animals' indifference to make himself powerful?

Napoleon, once he has established his position, does very
little on a personal level to maintain it.  Gaining power took a little doing, though,
and he used the techniques you list to achieve his
goal.


Propaganda - Squealer is the propaganda mouthpiece
for Napoleon.  Squealer is sent out primarily to convince the animals of two things: the
animals are better off now than when Jones was in charge (which is, in general, not
true); and if things change, Jones will come back.  The former is just taking advantage
of the basically unquestioning animals and re-writing history; the latter is using fear
to maintain order.  Both techniques work on this
farm.


Education - The only animals who are offered an
education are the pigs.  Their ability to read and write places them in a position of
superiority and authority over the rest of the animals.  Even if they aren't right, the
pigs are able to convince the other animals they
are.


Threats - Napoleon figures out, early on, that
indoctrinating the young is a good plan to maintain power (see education, above).  He
takes some puppies and creates for himself a personal guard and attack squad.  When
anyone needs to be reminded of who's boss (Boxer), the dogs growl.  When a threat to
their master's position is imminent, they chase or kill (Snowball and the massacre in
chapter 7).  This is also connected to the fear of Jones's return as presented by
Squealer.


Animals' indifference - The animals are used to
following others and doing what they're told.  That's what animals do, after all.  They
aren't used to questioning or rebelling, and Napoleon knows it.  He uses that against
them, relying on their apathy to give him great leeway in his decision-making.  When
anyone questions him, Squealer starts his propaganda, the dogs growl, ...and the circle
starts all over again.

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